Eager | Orange Juice

About Eager...

When it comes to fruit juice we believe less is more

We love fruit juice (obviously). But let’s be honest. Fruit juice is high in sugar, and high in environmental impact. We’re not saying give it up (that would be strange coming from a fruit juice company) but it’s time to see juice as a treat. Something to enjoy in glasses half full.

The ‘fresh juice’ myth

For years in order to give the impression of freshness and healthiness, juice companies have said their juice must be refrigerated. But in reality, no juice is actually fresh (unless it’s squeezed in front of your eyes) – by the time you see it in supermarket fridges your juice has already been squeezed, pasteurised and shipped from the warmer parts of the world, then pasteurised again, repackaged, stored in chilled warehouses and transported in refrigerated lorries to the supermarket.

Really, the only thing you need to keep your juice tasting great is airtight packaging. Chilled is a serving suggestion, not a storage necessity. All that energy used on refrigeration along the supply chain is completely unnecessary.